Artificial intelligence and data for the golf industry
We turn golf data into sales opportunities.
We see what your competitors sell, when your courses empty out and which markets are on holiday. With that we build the packages and launch the campaigns automatically, all year round. For tourism authorities, destinations, tour operators and agencies.
Real data
Results and data from real projects
of advertising per golfer attracted in the low season: 1,200 golfers from the target market, 30 of them directly
Costa Daurada Golf, low-season campaign, November 2025
tasks carried out by 8 AI agents for a golf destination
Costa Daurada Golf, March–October 2026
golf packages from 56 tour operators analysed in 7 source markets
Golf Intelligence, June–August 2026
time to build a complete golf package
Golfy, French market
Automated sales system
It is not just about saving time. It is about activating sales with real data.
Each solution works on its own, but together they form a loop: data decides what to sell and when, the system builds the package, launches the campaign and measures the result.
Data
What your competitors sell, which tee times stay empty and which markets are on holiday.
Product
Golfy builds the right package for each gap and for each market’s public holidays.
Sales
Campaigns to tour operators, agencies and golfers, approved by you and with your minimum price protected.
Measurement
Every campaign is measured: replies, bookings and spend. What we learn improves the next one.
Low season: 1,200 golfers from the target market, 30 of them directly. Less than €7 of advertising per golfer.
Costa Daurada Golf, November 2025 campaign with €8,000 of advertising. Each foreign golf tourist spends on average €352 a day in Spain, not counting the golf course (Economic Impact of Golf in Spain 2024, IE University, AECG and RFEG).
Golf data
47% of UK golf packages go to the Algarve
We know because we have read 5,711 packages from 56 tour operators in 7 source markets. And a foreign golfer spends €352 a day in Spain, not counting the course. Data that changes where you invest.
See the dataFavourite destination of each market (% of its packages)
- United Kingdom → Algarve47%
- Norway → Gran Canaria38%
- Germany, Austria and Switzerland → Belek (Turkey)38%
- Denmark → Mallorca21%
Golf Intelligence, packages read between June and August 2026.
Who we work with
Choose your case
Tourism authorities and public sector
Invest your promotion where the demand is, and justify it with data.
- •Not knowing which tour operators sell the destination, in which markets or at what price.
- •Deciding promotion budgets without data comparable with competitors.
- •Hours of work to justify subsidised spending, with the risk of mistakes.
Golf destinations and associations
Activate low-season sales with data, packages and campaigns.
- •Empty tee times in the low season and time slots lost every week.
- •Packages that take hours to build and reach each market too late.
- •A lot of tour operator, press and reporting work for a small team.
Tour operators, agencies and DMCs
Build packages in minutes and see what your competitors sell.
- •An hour or more to build each package by cross-checking rates.
- •Not knowing what other tour operators sell in your market or at what price.
- •Arriving late for each source market’s long weekends and holidays.
Are you a golf club? We work with clubs through our network of partners, and you can see your course’s occupancy at xGolf Destination.
Solutions
One problem, one solution, one data point
Each solution comes from a real problem in the golf industry and is measured with data.
Golf Intelligence
See the market the way your competitors see it.
“We don’t know which tour operators sell our destination, in which markets or at what price compared with our competitors. We used to do it with manual reports, one market at a time.”
Tee-time occupancy
Know which tee times will stay empty before it happens.
“We don’t know how full our courses really are, or which time slots we lose every week. By the time we notice, it is too late to launch an offer.”
Golfy: automated packages
Golf packages all year round, designed for each market.
“Building a package (hotel, courses, transfers) takes us an hour of spreadsheets and documents. And when a market goes on holiday, our offer arrives late.”
Automated sales system
The right offer, to the right person, at the right time.
“We have empty tee times and customer databases we don’t use. Reaching tour operators and golfers in other countries is expensive, and we never know which campaign worked.”
AI agents for destinations
A digital team that works every day, by your rules.
“A destination or an association has a lot of work (tour operators, press, invoices, reports, offers) and very few people to do it.”
Grant reporting
Reports ready for the auditors, with nothing missed.
“Justifying subsidised spending takes us hours, and one mistake in an invoice or a report can cost us the grant.”
Automated content and social media
A live portal with no newsroom.
“A destination needs content every day so that Google and AI assistants find it, and it has no writer.”
How we work
AI does the work. You decide.
We automate the repetitive tasks and leave what matters in your team’s hands: money, commitments to third parties and anything sent in your name.
- Every campaign and every report is approved before it goes out.
- Minimum price and maximum discount protected in every offer.
- A copy of everything sent in your name, plus a daily summary.
- Every figure we publish says where it comes from.
What problem do you want to solve?
Tell us about your case. We will show you the solution working, with your own data whenever possible.
Book a demo