Automated content and social media
A live portal with no newsroom.
Daily news written in the brand’s voice and checked against its source, published on the web and social media. xgolf.es: 8 news stories a day with no manual writing.
The problem
“A destination needs content every day so that Google and AI assistants find it, and it has no writer.”
How we solve it
- 1
Every night we read more than 50 sources: golf media, creators, Google News and search trends.
- 2
We choose the topics without repeating the same names and write each piece in the brand’s voice.
- 3
A second automatic review checks that every statement is in the original source.
- 4
We publish on the website and prepare the daily summary for Instagram and Facebook.
The data behind it
golf news stories published with no manual writing, checked against their source
xgolf.es portal, since 9/10/2026
Frequently asked questions
Can a golf portal be kept up to date without a writer?
Yes. The xgolf.es portal has published 8 golf news stories a day since October 2026 with no manual writing: the system reads the sources, writes in the brand’s voice and checks every statement against the source.