Articles

Analysis and data

Our view on sales, data and artificial intelligence in the golf industry.

Strategy and market

The future of the golf industry in Spain: what the data says

Golf generates almost €16 billion a year in Spain, and nearly 9 in every 10 euros are spent outside the golf course. We review the figures from the latest official study and what they mean for destinations, courses and tour operators.

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AI glossary for golf

AI agent

A program that does more than answer questions: it carries out specific tasks with the company’s rules, such as reading a tour operator’s request, preparing a proposal or validating an invoice. Important decisions are approved by a person.

Market intelligence

Collecting and organising public market data (for example, the packages tour operators publish) to know what is sold, where and at what price.

Tee-time occupancy

The share of places sold at each tee time of a course. It shows which time slots stay empty week after week.

Revenue management

Adjusting prices and offers to demand: offers where there is spare capacity and price tests where demand exceeds supply.