Case study · Golf destination

Costa Daurada Golf: a destination that sells with AI

Association of golf courses, hotels and golf businesses on the Costa Daurada (Tarragona, Spain). It works with Stellaris Golf across the whole cycle: data, product, sales, management and communication.

< €7

of advertising per golfer attracted in the low season: 1,200 golfers from the target market, 30 of them directly

Costa Daurada Golf, low-season campaign, November 2025

12,234

tasks carried out by 8 AI agents for a golf destination

Costa Daurada Golf, March–October 2026

€20,300

of public spending justified with 8 reports in one month

Costa Daurada Golf to the Diputació de Tarragona, July 2026

700+

golfers from a Swedish national tour met in person in the source market

Costa Daurada Golf in Sweden

Low-season sales

Problem

Attracting golfers in November, when courses and hotels have the most availability.

Solution

Sales system: market data, packages and a targeted campaign.

Automated sales system

Data

1,200 golfers from the target market (30 directly) with €8,000 of advertising: less than €7 per golfer, who spends on average €352 a day at the destination.

Low-season campaign, November 2025. Daily spend: Economic Impact of Golf in Spain 2024 (IE University, AECG and RFEG), 2022 data.

A team of AI agents

Problem

A lot of daily work (tour operators, press, invoices, reports, offers) for a small team.

Solution

8 specialised agents working with the destination’s rules and with human approval for what matters.

AI agents for destinations

Data

12,234 tasks carried out between March and October 2026.

Agent activity log.

Grant reporting to the Diputació

Problem

Justifying each subsidised action without errors or delays.

Solution

Automatic invoice validation and consistent reports approved by a person.

Grant reporting

Data

€20,300 of spending on 5 actions justified with 8 reports in July 2026.

Log of reports sent.

Direct promotion in Sweden

Problem

Reaching Swedish golfers face to face in their own country.

Solution

The destination’s presence at a Swedish national golf tour, with a stand on the course.

Data

More than 700 golfers met in person.

Swedish national golf tour.

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